A Digital Workshop For
Super Bowl Campaigns
Los Angeles, CA
Come On In
Founder Adam Abramson launched Row Z in 2023 after 13 years leading digital strategy and production for shows like The Tonight Show Starring Jimmy Fallon, Saturday Night Live, The Late Late Show with James Corden and Carpool Karaoke.
Row Z was built on the experience that comes with 2,500 episodes of TV: three Emmy Awards, two audience networks of 40M followers and $20M+ of integrated marketing campaigns.
We are a digital creative agency focused on developing strategies and telling stories with world class partners in sports, entertainment, tech and CPG. Our desire to seek and conquer challenges has led to unbelievable experiences. We've produced with national champions, launched a #1 TV series, crossed the country celebrating the Super Bowl, built immersive, virtual worlds and much more.
Let's make something fun together.
With 2,500 TV episodes of digital production as Row Z's foundation, our belief is we can conquer any challenge.
Strategy & Brand
Content & Production
Growth & Activation
Sephora
Five national champions. Nine products. Row Z put the South Carolina women's basketball team on Sephora's shelves to celebrate the summer.
Super Bowl
A 14-city road trip across America documenting the NFL fanbase on a march to Las Vegas for Super Bowl LVIII. Each city told its story produced for social and broadcast.
ESPN Tailgate
Home run derby, corn hole, hot dog races and the First Take production studio anchored Meta Horizon Worlds' virtual tailgate. Row Z oversaw audience and creative development, in partnership with Well Played Studios.
Tracker
90 days before Tracker premiered on CBS, Row Z built its lead character a digital life with original lore, influencer partnerships and social content that turned a new drama into a conversation.
NextUp DJ
Walk-up music for the rest of us. A web app built for youth baseball, softball and any team that deserves the intro moment. Designed and built entirely in Claude.